Introduction to AI in Digital Marketing Artificial Intelligence (AI) has revolutionized many industries, and digital marketing is no exception. But what exactly is AI? At its core, AI refers to the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (using rules to reach approximate or definite conclusions), and self-correction. Over the years, AI has evolved from a futuristic concept to a tangible reality, AI applications in marketing were limited and experimental, but today, they are essential tools that drive efficiency, personalization, and customer satisfaction. Benefits of AI in Digital Marketing AI offers numerous benefits to digital marketing, transforming how businesses interact with their audience and optimize their strategies. Improved Customer Insights One of the most significant advantages of AI is its ability to analyze vast amounts of d...
Zeeshan a web developer and digital marketer in Bangalore