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Scope of Digital Marketing In India

Scope of Digital Marketing In India Introduction The 2020 digital advertising market saw a 26% rise in revenue from 2019, Dents Aegis Network. India currently had 700 million internet users in 2020. The number is expected to rise to 970 million by 2025. This shows the market's growth and the potential for expansion in the coming years. The opportunity is enormous, and marketers' strategies for using it will change everything. Advertising in the Pre-Internet Era Advertising was done via radio, billboards, and television in the pre-internet era. Advertising was very different from what it is now. Marketing was dominated by door-to-door advertising and word-of-mouth publicity. Everything changed when the internet was invented. We can now easily promote our product or service to millions without ever leaving the office. How long do Indians spend online? Indians now use the internet for almost everything. You can learn online by posting to social media, watching Netflix, and reading...