Think with Zeeshan

Search engine optimization is one of the most preferred trends in 2021. SEO is essential as yours. But here’s the thing— In the right way, you need to use it. According to the stats, there are an estimated 4.5B searches on Google each day. On Google searches, only 78% of visitors click on the website. Nowadays people want accurate information as they find on Google. So the content should be unique, and informative with which your chances to rank on google. In Google’s, algorithm content is as important as SEO. They drive traffic organically on your website. 1. Core Web Vitals as a Google ranking factor: Core Web Vitals is now in trend you cannot ignore because Google considers it essential in a website’s overall user experience. These are the Core Web Vitals Performance, responsiveness, visual stability 2. Google’s BERT looks for intent matches: Google released a huge update to its algorithm called BERT, which stands for Bi-directional Encoder Representations from Transformers. Accordi...

 WordPress powers nearly one-third of the world’s websites, from small personal blogs to the complex sites of major corporations like Sony, Time Inc., the NY Post, and NBC. WordPress is merely one among the location builders and content management systems users can download and install for free of charge, but the unique features that make it the foremost popular content management system in use today. Key benefits of using WordPress to line up and run your business or personal site. Flexible and Adaptable for Changing Needs User-friendly - Even for Beginners Themes Offer Multiple Options Plugins Extend Functionality WordPress Sites Rank High WordPress Sites Are Mobile Responsive I pursued a WordPress course from the  National Institute of Digital Marketing . I would rate my experience over there as well above satisfactory because of the various factors. The major reason why I enjoyed the course was the staff was friendly and flexible timings which made the whole course interac...

It is safe to say 2020 was an exceptional year and 2021 will not be the same. What can marketers learn from this pandemic when they think about building brands in 2020 and beyond? What can we do for companies to grow faster? What is the future of marketing in this age of Covid-19 and how can it be redefined? These questions are critical for marketing success over the coming months and years. In the past few months, I have been comparing what my 20-year career in marketing and media has taught me with what we all learned in this one year of massive change. Particularly, I identified 10 ways that the pandemic challenged fundamental truths about marketing and provided us with a new set of rules for moving forward. 1. An old truth: Marketing starts with understanding your customer. A new truth: Marketing starts with understanding your customer segments. We know that brands need to communicate with specific consumers in localized and precise terms. This is based on the consumer's circu...

Web hosting is the place where all the files of your website live. It is like the home of your website where it actually lives. A good way to think about this is if the domain name was the address of your house, then web hosting is the actual house that addresses points to. All websites on the internet, need web hosting. When someone enters your domain name in a browser, the domain name is translated into the IP address of your web hosting company’s computer. This computer contains your website’s files, and it sends those files back to the users’ browsers. Web hosting companies specialize in storing and serving websites. They offer different types of hosting plans to their customers.  How Domain Names and Web Hosting are Related? Domain names and web hosting are two different services. However, they work together to make websites possible. Basically, a domain name system is like a massive address book that is constantly updated. Behind each domain name, there is an address of the w...

First of all, let us establish that everyone is on social media today. Today, everyone is Instagramming and checking Facebook on their way to work in a cab. Once we have established this, we know that if your business wants to make it to the leagues, your social media strategy must be effective and competitive at the same time. Because it is not just Nike that sells shoes. There are Puma, Adidas, and many others too and each one of these brands wants attention or should I say “engagement”. To begin with, there are some basics that a brand trying to hold its place across social media platforms must keep a note of: Trends. Current affairs. Industry news. Competition. Analyze your competition, weekly. The numbers change in a matter of days and you don’t want to be left unaware now, do you? Target audience. The choice of your consumers is your guide. What kind of content are they consuming, what posts they liked, what questions they are asking? Your budget. Your budget defines the quality ...

As a fresher, you would need to keep an eye on every possible detail about this field from all the sources as possible. You can even take up a good online course, but then I wouldn’t suggest directly joining a course. You can start reading stuff from the free online resources. This will surely help you get started on the subject. Also, as a start, you can try YouTube, as a good source of free information. Now the only problem with these resources is that they are all scattered and you might have to struggle hard with finding the streamlined information. And that brings me to the topic of learning the subject from a professional. Joining a good course Now, joining a good course has literally become the need of the hour for the following things: A complete course package that consists of a holistic curriculum Getting to learn from the best industry experts Live projects to work on and gain some hands-on experience Complete professional guidance and assistance when it comes to getting con...