Think with Zeeshan

It is safe to say 2020 was an exceptional year and 2021 will not be the same. What can marketers learn from this pandemic when they think about building brands in 2020 and beyond? What can we do for companies to grow faster? What is the future of marketing in this age of Covid-19 and how can it be redefined? These questions are critical for marketing success over the coming months and years. In the past few months, I have been comparing what my 20-year career in marketing and media has taught me with what we all learned in this one year of massive change. Particularly, I identified 10 ways that the pandemic challenged fundamental truths about marketing and provided us with a new set of rules for moving forward. 1. An old truth: Marketing starts with understanding your customer. A new truth: Marketing starts with understanding your customer segments. We know that brands need to communicate with specific consumers in localized and precise terms. This is based on the consumer's circu...