Think with Zeeshan

First of all, let us establish that everyone is on social media today. Today, everyone is Instagramming and checking Facebook on their way to work in a cab. Once we have established this, we know that if your business wants to make it to the leagues, your social media strategy must be effective and competitive at the same time. Because it is not just Nike that sells shoes. There are Puma, Adidas, and many others too and each one of these brands wants attention or should I say “engagement”. To begin with, there are some basics that a brand trying to hold its place across social media platforms must keep a note of: Trends. Current affairs. Industry news. Competition. Analyze your competition, weekly. The numbers change in a matter of days and you don’t want to be left unaware now, do you? Target audience. The choice of your consumers is your guide. What kind of content are they consuming, what posts they liked, what questions they are asking? Your budget. Your budget defines the quality ...