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What are the best strategies for social media marketing?

All of us definitely use social media for brand visibility, promote the product about the company, do lead generation campaigns, and many more. But social media is more than that and all the platforms used and optimized properly can give highly effective results for the brand. We definitely need to create engaging content, develop a persuasive message, and plan the social media post as per the target audience. Here I would like to highlight the 4 social media strategies which can give the best result for your brand: 1.Social Listening: Social listening is about managing the reputation (both positive and negative) of the brand on the social platform. Social Listening helps to identify the product gap, content gap, get to know the requirement of the customer and take actions accordingly. Some of the useful tools for social listening are Google Alerts, Radiance, and Mention. 2.Social Influencing: It is about creating high-quality and engaging content in different mediums and bouncing pe...

Which is the best SEO tool?

Here is my list of free SEO tools that will help you to be an SEO pro. SEO is getting more tough with every passing day. Therefore it is not an easy task to do SEO these days. For this reason, there are some free SEO tools that will help you to minimize your SEO efforts. Without these tools, it is nearly impossible to do SEO. Today I am going to share with you the list of the top 20 free SEO tools that will help you to make your SEO more effective. You may already know some of the tools that I am going to mention here. But on the other hand, you will definitely don’t know about some of the excellent tools that I am going to explain here. 1.Google Page Speed Insights It is one of the best free SEO tools launched by Google. Now it is providing the performance data based on the Lighthouse analysis It basically helps you to get a performance report of your website on mobile and desktop devices. Besides, it gives the overall score of your website based on the speed of your site. It provides...

What are the best strategies for social media marketing?

First of all, let us establish that everyone is on social media today. Today, everyone is Instagramming and checking Facebook on their way to work in a cab. Once we have established this, we know that if your business wants to make it to the leagues, your social media strategy must be effective and competitive at the same time. Because it is not just Nike that sells shoes. There are Puma, Adidas, and many others too and each one of these brands wants attention or should I say “engagement”. To begin with, there are some basics that a brand trying to hold its place across social media platforms must keep a note of: Trends. Current affairs. Industry news. Competition. Analyze your competition, weekly. The numbers change in a matter of days and you don’t want to be left unaware now, do you? Target audience. The choice of your consumers is your guide. What kind of content are they consuming, what posts they liked, what questions they are asking? Your budget. Your budget defines the quality ...

What exactly is digital marketing?

Digital marketing is about marketing and advertising your services through online platforms. This is done through various methods. Why should one think of digital marketing? As you’ve seen, at every point on the internet, there is digital marketing. People are so much involved in digital media that it has become very easy for companies to market their services and products, vice versa it has become very easy for audiences to look for the products and services online. How to learn digital marketing? I suggest you take an institute and develop the required skills in order to become an efficient digital marketer. There are a lot of institutes available and this might lead to confusion but here I would like to talk about my experience. I have done a course in digital marketing and I would recommend you National Institute of Digital Marketing, and you are hearing this from a digital marketer who has explored the industry well enough. Why NIDM? -We received 10+ certifications of internationa...