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How to create an effective SEO strategy in 2021?

Search engine optimization is one of the most preferred trends in 2021. SEO is essential as yours. But here’s the thing— In the right way, you need to use it. According to the stats, there are an estimated 4.5B searches on Google each day. On Google searches, only 78% of visitors click on the website. Nowadays people want accurate information as they find on Google. So the content should be unique, and informative with which your chances to rank on google. In Google’s, algorithm content is as important as SEO. They drive traffic organically on your website. 1. Core Web Vitals as a Google ranking factor: Core Web Vitals is now in trend you cannot ignore because Google considers it essential in a website’s overall user experience. These are the Core Web Vitals Performance, responsiveness, visual stability 2. Google’s BERT looks for intent matches: Google released a huge update to its algorithm called BERT, which stands for Bi-directional Encoder Representations from Transformers. Accordi...

Which is the best SEO tool?

Here is my list of free SEO tools that will help you to be an SEO pro. SEO is getting more tough with every passing day. Therefore it is not an easy task to do SEO these days. For this reason, there are some free SEO tools that will help you to minimize your SEO efforts. Without these tools, it is nearly impossible to do SEO. Today I am going to share with you the list of the top 20 free SEO tools that will help you to make your SEO more effective. You may already know some of the tools that I am going to mention here. But on the other hand, you will definitely don’t know about some of the excellent tools that I am going to explain here. 1.Google Page Speed Insights It is one of the best free SEO tools launched by Google. Now it is providing the performance data based on the Lighthouse analysis It basically helps you to get a performance report of your website on mobile and desktop devices. Besides, it gives the overall score of your website based on the speed of your site. It provides...

What exactly is digital marketing?

Digital marketing is about marketing and advertising your services through online platforms. This is done through various methods. Why should one think of digital marketing? As you’ve seen, at every point on the internet, there is digital marketing. People are so much involved in digital media that it has become very easy for companies to market their services and products, vice versa it has become very easy for audiences to look for the products and services online. How to learn digital marketing? I suggest you take an institute and develop the required skills in order to become an efficient digital marketer. There are a lot of institutes available and this might lead to confusion but here I would like to talk about my experience. I have done a course in digital marketing and I would recommend you National Institute of Digital Marketing, and you are hearing this from a digital marketer who has explored the industry well enough. Why NIDM? -We received 10+ certifications of internationa...