Search Engine Optimization or Pay Per Click which is better? There’s no straight answer to it, as they “must” work together for a successful digital marketing strategy. For better context: SEO is Search Engine Optimization, which relies heavily on content marketing. Hence, SEO is a natural, organic search that directs traffic to your website. This means for you to have success with SEO, you must be successful with the 3 aspects of SEO: on-page optimization, off-page optimization & technical SEO. More importantly, is that your content marketing must be top-notch. You must provide amazing content for your prospective customers, both for Google to rank you on the top 3 of the first page & for your customers to click on your website. There’s an important part of this equation: Google Algorithms. You don’t have control over it. And if you don’t have control over the ever-changing Google Algorithms, it means you can lose your SEO traffic anytime Google l...
Zeeshan a web developer and digital marketer in Bangalore