Think with Zeeshan

1. You're directionless I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. 2.  You won't know your online audience or market share Customer demand for online services may be underestimated if you have researched this. Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different from traditional channels with different types of customer profile and behavior, competitors, propositions, and options for marketing communications. There are great tools available from the main digital platforms where we can find out the level of customer demand, w...

As a fresher, you would need to keep an eye on every possible detail about this field from all the sources as possible. You can even take up a good online course, but then I wouldn’t suggest directly joining a course. You can start reading stuff from the free online resources. This will surely help you get started on the subject. Also, as a start, you can try YouTube, as a good source of free information. Now the only problem with these resources is that they are all scattered and you might have to struggle hard with finding the streamlined information. And that brings me to the topic of learning the subject from a professional. Joining a good course Now, joining a good course has literally become the need of the hour for the following things: A complete course package that consists of a holistic curriculum Getting to learn from the best industry experts Live projects to work on and gain some hands-on experience Complete professional guidance and assistance when it comes to getting con...