Skip to main content

What is Google Adwords?


Google Adwords

The advances in technology over the years have given us as marketers and even consumers more choices than we could have possibly imagined in our lifetime. As a result, it has changed how we find, deliver, and receive information. It has even changed how to shop for and purchase products today.

Literally. Thousands of best results relating to products, tips, videos, local businesses, and much more in a fraction of a second. Google today processes more than 40,000 search queries every second, more than 3 billion per day, and a little over a trillion every year. And it has shown this consistent growth since early 2000. Imagine how this has and will continue to change the advertising landscape.

Formerly known as Google AdWords, Google Ads has become one of the world’s largest and most popular pay-per-click advertising platforms. Meaning advertisers on this platform only pay when a user clicks on their ad. Other search engines use similar techniques for their advertising platforms as well. But Google is so commonly used by consumers and advertisers alike the term paid search is most famously associated with Google Ads.

Comments

Post a Comment

Popular posts from this blog

Which is the best SEO tool?

Here is my list of free SEO tools that will help you to be an SEO pro. SEO is getting more tough with every passing day. Therefore it is not an easy task to do SEO these days. For this reason, there are some free SEO tools that will help you to minimize your SEO efforts. Without these tools, it is nearly impossible to do SEO. Today I am going to share with you the list of the top 20 free SEO tools that will help you to make your SEO more effective. You may already know some of the tools that I am going to mention here. But on the other hand, you will definitely don’t know about some of the excellent tools that I am going to explain here. 1.Google Page Speed Insights It is one of the best free SEO tools launched by Google. Now it is providing the performance data based on the Lighthouse analysis It basically helps you to get a performance report of your website on mobile and desktop devices. Besides, it gives the overall score of your website based on the speed of your site. It provides...
1 comment
Read more

Tips to start a business at Search Engine Optimization (SEO)

Do you want to start an SEO business? It is one of the lucrative businesses. Is not it? If you want to start an SEO business, you have to adopt some techniques which will help you start your business successfully. What you should you do? Learning, learning, and learning. Join SEO Online Course or Learn Digital Marketing From Best Digital Marketing Institute The process you should follow for an SEO business. You should build two websites. One is to rank and another is to promote yourself. Website 1: You should target the keywords to rank, if you can rank, you will get the confidence to work with others keywords. First of all, you should start the low search volume keywords so that you can rank easily. The low search volume keywords are normally with low competition. After publishing the content, you can start the process of practically backlinks creation. A website's ranks normally depend on different types of backlinks. If you can learn the process of versatile backlinks creation,...
5 comments
Read more

How do I start a career in digital marketing?

As a fresher, you would need to keep an eye on every possible detail about this field from all the sources as possible. You can even take up a good online course, but then I wouldn’t suggest directly joining a course. You can start reading stuff from the free online resources. This will surely help you get started on the subject. Also, as a start, you can try YouTube, as a good source of free information. Now the only problem with these resources is that they are all scattered and you might have to struggle hard with finding the streamlined information. And that brings me to the topic of learning the subject from a professional. Joining a good course Now, joining a good course has literally become the need of the hour for the following things: A complete course package that consists of a holistic curriculum Getting to learn from the best industry experts Live projects to work on and gain some hands-on experience Complete professional guidance and assistance when it comes to getting con...
3 comments
Read more