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How good is a career in digital marketing?


Digital marketing is a highly in-demand field if you have a closer look at the overall market situation.

Well, talking about a career and why should you pursue a career moreover in this field, let me take you through a few facts.

From both the figures, it can be clearly seen that the numbers of people spending their time online be it social media or any other digital platforms are constantly on the rise.

The future scope of digital marketing

Now, if we consider the “Digital India” movement led by our Prime minister and even the fact that the rates of smartphones are dropping considerably with the Internet available cheaply as well and accessible as well, then surely the future scope is going to be the best in this field considering the proliferating digitalization over the entire nation.

Having said that, I would also like to add here that according to the reports by the Dentsu Aegis Network (DAN) the digital advertising industry is expected to grow by a whopping 32% almost touching 24,920 CR INR in India by 2021, which is certainly good news!

Constantly evolving field

Talking about the future scope of a career in this field, I would also like to mention here that digital marketing is a constantly evolving field.

This means you as an aspirant of this field will have to imbibe a constant learning attitude yourself in order to stay ahead of your competition and on top of things happening in the industry and the overall technologies.

Technologies are changing dynamically with every passing day and so you also have to change or modify your digital marketing strategies every time and what is working and what is not in a continuous manner.

Working on additional skills and certifications

With that being said, you will also have to constantly keep working on your additional skills like communications, analytical, creativity, etc., and acquire the necessary certifications if you really wish to beat your competition.

Salary structure in this field

From the above table, the salary scales are quite evident in this field. However, these figures are just indicative and do not actually mean you would receive your package only in these ranges.

Your salary would completely depend upon various other factors like which sub-field you choose in digital marketing, or your skill sets, certifications, overall experience, etc.

Career options

The best part about Digital Marketing as a career is that it really offers you plenty of career opportunities such as specializations in its sub-fields like SEO, SMM, Content marketing, etc., freelancing, becoming an entrepreneur opening your own agency, YouTuber, blogger, Influencer, etc. It is completely your choice to select your favorite topic as your career option.

If you really wish to make a great and successful career for yourself in this field, then I would highly recommend you attend the free online demo session conducted by the NIDM

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