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Showing posts from May, 2021

Which is better is SEO or PPC?

  Search Engine Optimization  or  Pay Per Click  which is better?  There’s no straight answer to it, as they “must” work together for a successful digital marketing strategy. For better context: SEO is Search Engine Optimization, which relies heavily on content marketing. Hence, SEO is a natural, organic search that directs traffic to your website. This means for you to have success with SEO, you must be successful with the 3 aspects of SEO: on-page optimization, off-page optimization & technical SEO. More importantly, is that your content marketing must be top-notch. You must provide amazing content for your prospective customers, both for Google to rank you on the top 3 of the first page & for your customers to click on your website. There’s an important part of this equation: Google Algorithms. You don’t have control over it. And if you don’t have control over the ever-changing Google Algorithms, it means you can lose your SEO traffic anytime Google l...

Why NIDM is Best Digital marketing institute in Bangalore?

  Digital marketing remains the most effective way of marketing in the upcoming future. The best digital marketing institute in Bangalore is the National Institute of Digital Marketing. NIDM is popular in Bangalore for a digital marketing course Online. Based on the above criteria, I believe NIDM is the best institute to go to for digital marketing training. They provide their training through offline as well as online classes. So it does not matter where you live, NIDM is the best option you can choose. To be more precise, let me go through all the criteria that I mentioned above. NIDM provides different schedules for their offline, as well as online classes. If you run your business on weekdays, you can choose from their weekend classes. If you want to go on weekdays as well, they have evening classes on weekdays. As an example, I joined NIDM as I wanted to change my career path. Moreover, I was unemployed due to the Covid-19 lockdown situation. So, I discussed with their repres...

What is a Domain Name?

We are often asked by beginners:  what is a domain name and how do domains work? If you are a beginner, then you may have heard that you need a domain to make a website. A domain  name is the address of your website that people type in the browser URL bar to visit your website. In simple terms, if your website was a house, then your domain name will be its address. A more detailed explanation: The Internet is a giant network of computers connected to each other through a global network of cables. Each computer on this network can communicate with other computers. To identify them, each computer is assigned an IP address. It is a series of numbers that identify a particular computer on the internet. A typical IP address looks like this: 66.249.66.1 Now an IP address like this is quite difficult to remember. Imagine if you had to use such numbers to visit your favorite websites. Domain names were invented to solve this problem. Now if you want to visit a website, then you don’t...

How can digital marketing help me grow my business?

  There are 5 ways digital marketing can help you grow your business in 2021: Content Marketing Growing your business with content marketing is easy. Tell readers the solution to their problem. Subtly, let them know they will receive even more in-depth ideas to solve their problem if they purchase whatever it is you are selling, your products or services. Chatbots can be used to answer questions about your content on your website when you’re not online. Social Media Marketing Instagram Stories: If you have over 10,000 followers on Instagram, you can include the Swipe Uplink which will take followers somewhere they can make a purchase. Instagram also has sponsored content which gets you greater visibility. Facebook has sponsored content as well. Instagram Live and Facebook Live are great ways to let people know about your products and services and enable your company to be seen as an authority in your niche. Video Marketing Shorter videos are trendy this year. Give viewers a snippet...