How is digital marketing important for business?

Digital Marketing refers to the marketing of products and services through the Internet and related channels.

Digital marketing can help in promoting a brand using various digital channels, like Search Engines, Social Networks, email, mobile, etc.

The following statistics are showing how necessary is online marketing for increasing business.

SEO Statistics

• 93% of online experiences begin with a search engine.
• 75% of users never scroll past the first page of search results.
• 50% of search queries are four words or longer.
• 88% of shoppers trust online reviews as much as they trust personal recommendations.
• Organic search provides 5.66% more opportunity than that paid search.
• Including a video in a post increases organic traffic from search results by 157%.
• In 2016 CTR for Desktop searches was at 62.7%. In 2018 this decreased to 60.4%

Mobile

Mobile searches for “best” have grown over 80 percent in the past 2 years

89% of people are likely to recommend a brand after a positive brand experience on Mobile (Google)

Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google)

In 2016 Mobile CTR was at 40.1%. in 2018 this dropped to just 29.7%.

Voice Search

57% of Indians use Voice Search

20% of mobile queries are voice searches

16% to 20% of queries that get asked every day have never been asked before.

The number of voice queries increased by 3,400% between 2008 and 2017.

Google claims its voice recognition accuracy is now at 92%.

Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often.

Blogging

55% of marketers say blog content creation is their top inbound marketing priority.

On average, 80 million blog posts are posted every month

Content marketing gets three times more leads than paid search advertising.

42% of companies have hired a designated content strategist executive. 

Search Engines and Platforms

Of course, understanding how consumers are using search and engaging with content is important, but as marketers, it’s also important to understand the platforms this is all happening on. Here’s what search engines and social media platforms look like in 2021.