How Many Blog Posts Should You Write Each Week to Grow Traffic?

It’s no secret that posting quality content regularly is one of the best ways to generate leads. But what does “regular base” really mean?

For some businesses, scheduling one blog post per month meets these criteria, while others produce multiple posts every day. Most are somewhere in between, posting weekly, a few times a week, or if they’re really ambitious, daily.

Consider Your Resources

How much can you realistically blog? Answering that question is important. You may want to post new content every day, but if you only have the time, resources, and budget to create one post per week or every other week, it’s much better to keep that frequency.

It’s important to remember that just because you put a lot of resources into creating content now, it doesn’t mean you’ll have to do it forever. Content creation pays for itself over time.

Perform a Content Audit

How much content do you have, and more importantly, how good is it? If you already have a large, high-traffic repository of blog posts, you probably don’t need to post something new every day.

Tailor Content to Your Audience & Platform

Timely content is good for social media too because it can move onto trending hashtags and topics. If you choose this strategy, you will probably need to invest in creating several pieces a week to stay engaged.

Search: If most of your traffic is coming from search, then you should focus on longer, in-depth, and more journalistic articles. The average result on the first page of Google contains 1,890 words. Articles that reach this length take longer to produce, so they can only be published once a week or even once every two weeks, whatever is necessary to produce quality content.

Emails: Your email subscribers are often the most engaged users, so measuring what content they respond to is vital. Are they the shortest and current pieces or the longest and deepest? Is it intermediate or content on specific topics? Playing around with email frequency and measuring any changes in response rates will also give you a good idea of ​​how often your audience wants something new.

Take a Look at What’s Going on in Your Industry

Blogging is a competitive sport. If you are a digital marketing agency and want to create an SEO guide in 2021, guess what? Everybody is doing the same. Or they already did. If you want to stand out, you need to add value, maybe:

• Sharing personal experiences
• Creating customer case studies
• Conduct original research and use your own statistics