There is an extremely huge list of all the factors that are a part of your rank in the Google Search Engine. Google even has its own search quality evaluation guidelines that are frequently updated and worth checking out. However, having this big list it’s really hard not to lose your tactics and know what to look for to improve your ranking. So in between hundreds of all the factors, here are the main ones I would exclude that need more attention:
Page quality
Google itself indicates the most important factors of page quality. How to know if your website can be highly rated?
The Purpose of the Page - Google cares about the growth of the internet and the benefits of the websites in it. Common helpful and beneficial page purposes include sharing information that could even be personal or social, sharing any forms of media, files, and software to download, sharing original opinion or point of view, entertaining, selling products or services that are on-demand, allowing discussions. Any helpful pages are most liked by Google and those that have the potential of spreading hate, cause harm or misinform users can receive only the lowest rating.
E-A-T or Expertise, Authoritativeness, Trustworthiness - an important characteristic for all beneficial pages. It includes the expertise of the content creator, the authoritativeness, and the trustworthiness of the content creator and the website itself. The standard for the expertise depends on what the topic of the page is.
Main Content Quality and Amount - the quality of the content depends on the accuracy of the topic, entertainment, or ease of use. Content also includes the features and functionality of the website, so it is important to test them out. To create this type of content it should take a huge amount of at least one of the following: time, effort, expertise, and talent or skill. The amount of the content as well depends on the purpose of the page.
Website Information and information about who is responsible for the main content - high-quality pages should have clear and detailed information about the website, so the users of it could feel comfortable trusting the page.
Website Reputation and reputation of who is responsible for the main content - for the high-quality ranking in Google, the website should be highly rated in the well-trusted review websites for example in Google reviews.
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