Think with Zeeshan

Digital marketing is a highly in-demand field if you have a closer look at the overall market situation. Well, talking about a career and why should you pursue a career moreover in this field, let me take you through a few facts. From both the figures, it can be clearly seen that the numbers of people spending their time online be it social media or any other digital platforms are constantly on the rise. The future scope of digital marketing Now, if we consider the “Digital India” movement led by our Prime minister and even the fact that the rates of smartphones are dropping considerably with the Internet available cheaply as well and accessible as well, then surely the future scope is going to be the best in this field considering the proliferating digitalization over the entire nation. Having said that, I would also like to add here that according to the reports by the Dentsu Aegis Network (DAN) the digital advertising industry is expected to grow by a whopping 32% almost touching 24...

Here is my list of free SEO tools that will help you to be an SEO pro. SEO is getting more tough with every passing day. Therefore it is not an easy task to do SEO these days. For this reason, there are some free SEO tools that will help you to minimize your SEO efforts. Without these tools, it is nearly impossible to do SEO. Today I am going to share with you the list of the top 20 free SEO tools that will help you to make your SEO more effective. You may already know some of the tools that I am going to mention here. But on the other hand, you will definitely don’t know about some of the excellent tools that I am going to explain here. 1.Google Page Speed Insights It is one of the best free SEO tools launched by Google. Now it is providing the performance data based on the Lighthouse analysis It basically helps you to get a performance report of your website on mobile and desktop devices. Besides, it gives the overall score of your website based on the speed of your site. It provides...

Starting a career in the digital marketing field as a fresher is certainly the best thing you can do, considering the age factor and your fresh brains. Trust me, if you start early here, you would certainly be at a huge advantage. First things first, digital marketing allows you to choose the field of your choice as your degree majors. So, even if you are a science or arts or commerce student, you can still pursue a great career in this field without any worries. Having said that, as a fresher, you have the opportunity to begin your learning process a little earlier while you are still studying. The knowledge of this subject is available almost everywhere. The Internet is surely your place to be to get yourself started on the subject. Learning digital marketing As a fresher, you would need to keep an eye on every possible detail about this field from all the sources as possible. You can even take up a good online course, but then I wouldn’t suggest directly joining a course. You can st...

The Evolution of Digital Marketing (5 Key Turning Points) Having discussed the current state of digital marketing, let’s now take a look at how it has evolved over the years using examples of some major milestones in its history. 1. Search Engines Come Into Play The World Wide Web was launched in 1991, but it didn’t make much of an impact until the first really popular browser, Netscape, made its way into the market in 1994. More people began to use the web, and as this happened, search engines such as Google also made appearances between the 1990s and early 2000s. Search engines work by crawling web pages and storing them for later retrieval based on keywords used in search terms. This has brought rise to what is known as Search Engine Marketing (SEM), the practice of promoting websites and blogs by increasing their visibility through strategies such as Search Engine Optimization (SEO) and paid advertising. 2. The Social Media Revolution The World Wide Web was initially meant to be a ...

1. You're directionless I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. 2.  You won't know your online audience or market share Customer demand for online services may be underestimated if you have researched this. Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different from traditional channels with different types of customer profile and behavior, competitors, propositions, and options for marketing communications. There are great tools available from the main digital platforms where we can find out the level of customer demand, w...

Digital Marketing Career Are you a fresher and opting for a digital marketing career? Then you will be very curious to know how much you can earn. I can answer this as I am working as a digital marketing manager and personally have knowledge about all the job roles in a digital marketing career. Today, a digital marketing career is a demanding career option for the new pass outs. There are several job opportunities and you can expect good pay in all of them. As digital marketing is a vast concept, so there are many specializations of jobs that you can find and the salaries for fresher depends on the job role that you chose. Content marketing If you have a knack for writing and want a career in this field then as a fresher you can expect a salary anywhere between Rs.12000-20000 per month. Of course, the amount largely depends upon your knowledge and the company you are working for. Digital Marketing Manager Starting a career as a digital marketing manager will bring in lots of responsib...

Web hosting is the place where all the files of your website live. It is like the home of your website where it actually lives. A good way to think about this is if the domain name was the address of your house, then web hosting is the actual house that addresses points to. All websites on the internet, need web hosting. When someone enters your domain name in a browser, the domain name is translated into the IP address of your web hosting company’s computer. This computer contains your website’s files, and it sends those files back to the users’ browsers. Web hosting companies specialize in storing and serving websites. They offer different types of hosting plans to their customers.  How Domain Names and Web Hosting are Related? Domain names and web hosting are two different services. However, they work together to make websites possible. Basically, a domain name system is like a massive address book that is constantly updated. Behind each domain name, there is an address of the w...